POSTER CONVENTIONS

• Tagline : a short & concise slogan, indicating the genre, hinting the narrative 
• Title of the film : the biggest writing on the poster, font indicating genre
• Production company logos 
• Website (usually located at bottom)
• Social media links (usually located at bottom)
• Credits/Billing block (usually located at bottom)
• Rating/Certificates
• Format : where the film’s viewings are
• Sound logos (small usually located at bottom)
• Colour scheme : giving indication of genre ICONOGRAPHY
• Images : giving indication of genre ICONOGRAPHY
• Font : giving indication of genre ICONOGRAPHY
• Usually a single dominant image 
• Reviews : only on posters of films that have already been released (or just before)

                     often references genre

                     often dramatic “the best, the greatest, the scariest”

                     ?/5 stars

• Reference to previous/existing films
• Name of director
• Names of stars
• Reference to merchandise 
• Reference to source material